SEO

Search Engine Optimization (SEO) is a critical component of digital marketing that helps businesses and individuals improve their online visibility. For beginners, SEO can seem overwhelming due to its technical aspects and ever-changing nature. However, understanding the basics can set you on the right path to achieving higher search engine rankings and driving organic traffic to your website. This article will cover the fundamental principles of SEO, what you should do, and what you should avoid to ensure success. Additionally, we’ll explore the notion of theory versus reality in SEO, particularly when it comes to controversial practices like buying backlinks.