ASO

SEO et Amazon

Amazon et liens externes : une opportunité SEO ?

Amazon, ASO, Business, E-commerce, SEO, Stratégie / AGMC

Amazon, le géant du commerce en ligne, teste actuellement une fonctionnalité innovante susceptible de transformer son modèle économique traditionnel. Cette initiative consiste à afficher, dans les résultats de recherche de son application, des produits non disponibles sur sa propre plateforme, redirigeant ainsi les utilisateurs vers les sites web des marques concernées pour finaliser leurs achats. Cette stratégie marque un tournant majeur dans l’approche commerciale d’Amazon, historiquement centrée sur la rétention des clients au sein de son écosystème.

Amazon et liens externes : une opportunité SEO ? Lire la suite »

SEO B2B et B2C

SEO B2B vs SEO B2C : Comprendre les différences et adapter sa stratégie

SEO, ASO, Business, SEO international, Stratégie / Borat2020

Le référencement naturel (SEO) est une composante essentielle du marketing digital. Pourtant, la stratégie de SEO varie considérablement selon que l’on s’adresse à un public B2B (Business to Business) ou B2C (Business to Consumer). Les entreprises qui comprennent ces différences peuvent maximiser leur visibilité et leur impact en ligne. Cet article explore les distinctions majeures entre le SEO B2B et B2C et propose des stratégies adaptées à chaque modèle d’affaires.

SEO B2B vs SEO B2C : Comprendre les différences et adapter sa stratégie Lire la suite »

App Store Optimization (ASO)

ASO : Le guide ultime pour dominer l’App Store et Google Play

SEO, ASO, Stratégie, Technique / AGMC

L’App Store Optimization (ASO) est une discipline incontournable pour tout développeur ou éditeur d’applications mobiles souhaitant maximiser la visibilité et le taux de conversion de son application sur l’App Store (iOS) et Google Play (Android).

Tout comme le SEO (Search Engine Optimization) pour les sites web, l’ASO vise à optimiser le classement et la découvrabilité des applications sur les boutiques d’applications. Pourtant, 95 % des créateurs d’applications ne maîtrisent pas complètement l’ASO et passent à côté d’opportunités stratégiques.

ASO : Le guide ultime pour dominer l’App Store et Google Play Lire la suite »

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